Coursera digital marketing course review

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This digital marketing course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise You’ll learn how to audit a hotel’s website and will find the tools in order to better understand the customer’s online and offline behaviour

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Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs Even if you're past your very early startup days and have a marketing team the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns Check out these five top free online

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In this course you will learn about the impact of digital technologies on marketing communication strategies and practices By understanding the marketing communication processes and basic features of new media technologies you can strategically select the right channels to deliver the right marketing message to the right audience at the right time

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[PDF] Impact Report - Coursera's Mission

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