There are two factors to help you understand if SEM is right for your business: When you've found your product/market/messaging fit. Your Quality Score determines how much you pay per click. A good score depends on ad copy that resonates with your target searchers.
Why should I use SEM?
SEM is essential because it ensures that your target audience sees the content you create in their search query results. You're not left competing for organic space, as your advertisements are shown at the top of the first SERP page. You can effectively reach your target audience, drive traffic, and boost conversions.
How to use search engine marketing effectively?
Search marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. Visualize the last time you searched for something using a search engine.