What are structured snippets used for?
Structured snippets are assets that highlight specific aspects of your products and services. Structured snippets show beneath your text ad in the form of a header (for example, 'Destinations') and list of values (for example, 'Hawaii, Costa Rica, South Africa'). This article gives an overview of structured snippets.
What is the goal of the structured snippet extension?
Entice potential customers to click your ad with Structured Snippet Extensions. Right inside your ad, they offer a way to differentiate your business and spotlight your popular products and services.
What is structured snippets extension in Google ads?
Structured snippets allow your ads to highlight specific aspects of your products and services. These ad extensions provide context on the nature and variety of your products and services before visitors click through to your site. Each snippet contains a header and list of features you would like to highlight.
What are the benefits of structured snippet extensions?
What’s the primary benefit of using structured snippet extensions in your ads? Gives users specific information about what you’re offering, before they visit your website. Allows potential customers to navigate to specific pages of your website directly from the ad.
What are the benefits of an ad?
Gives users specific information about what you’re offering, before they visit your website. Lets you show your business address, phone number, and a map marker alongside your ad text. Allows potential customers to navigate to specific pages of your website directly from the ad.
What are the benefits of automated bidding for search ads?
additional links that appear just under the text of your search ads, directing users to specific pages of your website - ideally 8-10 per campaign (bare minimum 2) 4 benefits of automated bidding machine learning, time saved, auction time bidding, depth of signals used and cross analysis consideration focused bidding strategy