If your brand or small business needs visuals, then Instagram will be the best option. However, if you need to add a spread of words for your business rather than best-clicked photos, Facebook will be a better option.
Should I use Facebook or Instagram for my business?
Via Facebook. This makes Instagram better for influencer marketing and free exposure; users on Instagram more often sign on actively looking for product recommendations, as opposed to Facebook where they actively ignore them. Instagram's other advantage is customer engagement.
Which social media is best for business?
With hundreds of millions of daily active users, it is the most effective platform for engaging audiences. This high engagement rate makes Instagram a top choice among both ordinary users and influencers.
Is Instagram the best social media for business?
Businesses have noticed more likes, shares, and comments on their Instagram ads, which makes them perfect for brand development, awareness creation, and customer acquisition. When it comes to click-through rate (CTR), Facebook is the clear winner.