Your advertising goal should also impact your choice of platform. Facebook is best for getting website clicks or views/engagement for written content. Instagram is great for boosting brand awareness with visuals.
Which is cheaper Instagram or Facebook ads?
Instagram ads are more expensive, having a double CPC than Facebook ads.
Are Instagram ads and Facebook ads the same?
Both Instagram ads and Facebook ads use the exact same advertising manager, the Facebook Ads manager. This means if you're able to go out there and create an ad campaign for Facebook while you're able to do the exact same thing for Instagram just by clicking another box.