What's third-party data

Third party data can include data sets that are "stitched" together from various sources or even come from governmental, non-profit, or academic sources (for example, weather data, public demographic data). Third-party data is often shared or bought and sold on data marketplaces or exchanges.

What does third party data mean?

What is Third-Party Data? Third-party data is information collected by companies that don't have a direct relationship with consumers. To put this into further context, here are three types of data collection: First-party data collection is how every customer-facing brand gathers data from its audience.

What is 1st 2nd and 3rd party data?

To sum up, 1st party data is the most reliable and unique piece of information, coming from your own sources. The second party data is shared with various co-partners and might have less accuracy. 3rd party data, on the other hand, is a set of data from rather unknown sources.

What is considered 3rd party content?

Third-party materials are those materials which are owned and held in copyright by a third party. They include – but are not limited to – any proprietary text, illustration, table, or other material, including data, audio, video, film stills, screenshots, musical notation, and any other supplemental material.

Is Facebook third party data?

Simply put, Facebook will no longer allow third-party aggregators to match data against Facebook's audience and then sell that behavior for targeting purposes — at least not on their platform. Facebook hasn't (yet) stated that it will prohibit marketers from purchasing that targeting data outside of the platform.