However, putting the company logo on the school bag implies that the company is trying to create and enhance its brand value and brand equity which is part of the normal business of a company. Hence, putting the logo of the company on the goods or services should not be considered as a CSR activity.
What are the 4 areas of CSR?
The four main types of CSR are environmental responsibility, ethical responsibility, philanthropic responsibility and economic responsibility. However, companies can also consider different forms of CSR, such as diversity and inclusion, governance, well-being and employee engagement.