Which match type is in the middle

A modified broad match is considered to be some kind of middle ground between a broad match and the other types of matches listed below.

What are the 3 types of keyword matching?

There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.

Should I use broad or exact match?

The keyword match types dictate how closely the keyword needs to match with the user's search query so that the ad can be considered for the auction. For example, you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.

What is the best keyword match type?

If you're running a highly-targeted campaign that is focused on a small audience, Phrase Match is one of the best keyword match types to use. You can create ad copy and specific offers tailored to this user group, which can help you create a more effective PPC campaign.

What are match types?

A match type is a keyword setting in Apple Search Ads Advanced search results campaigns that helps you control how your ads are matched to user searches. There are two types you can apply: Broad match and exact match. We recommend you run campaigns with both match types to ensure good coverage and performance.