Which of the following statements regarding search engine marketing is true

How many Americans use search engines to research a product?

E. Roughly 30 percent of American adults use a search engine to research a product/service before buying it online. A majority of adult consumers in the U.S. search for information on the Internet prior to a purchase. e 46.

What type of search was done in product related terms?

Generic search was done in product-related terms that did not include any of the retailers being tracked in the study. b 48. Consumers conducting a generic search in an Internet search engine use which type of terms?

What is a major avenue through which consumers search for information?

The Internet is a major and often preferred avenue through which consumers search for information. e 47. Research has shown that most of the online search leading up to a purchase was _____. A. brand only