How do you determine the search intent of a keyword?
Another way to determine search intent is to research the SERPs. Type in the keyword you're targeting into the search bar and see what Google comes up with. You'll likely be able to tell by the types of results what Google deems the most relevant search intent for each term.
What are the 3 main types of search queries?
Common types of Search Intent include informational, commercial, navigational and transactional.
Why do you need to know about search intent? One of the most important goals for Google and other search engines is to offer its consumers the most authoritative and relevant search results they can find. What evidence do we have for this? Firstly, the growth of Google’s company depends on this effort. There is no doubt what occurs when search results are from low authority sites and unrelated to the searcher. Ad revenue will surely get smaller as more people dislike that search engine.
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