What is Affinity targeting and how does it work?
Affinity targeting is perfect for increasing brand awareness since it reaches a specific audience and displays your ad across multiple devices. You Can apply it to a variety of campaigns and goals. Contextual targeting is used in both Google display advertising and Affinity brand management.
What is Google’s custom intent targeting?
The Custom Intent targeting option is the most effective for influencing decision-making. However, by Using display or YouTube video ad campaigns, Google’s “custom intent audiences” product enables advertisers to reach people who are actively searching for specific topics or solutions on the web. Exactly how does a customized intent function?