What do customers want from their insurance companies?
Increasingly, insurance customers also want their insurers to provide additional services, such as roadside assistance and advice on leading healthy lives. The handful of established insurers that do all these things well earn the trust and loyalty of their customers.
How many insurance customers are there in the United States?
Conducted from April to August 2018, the survey polled 174,003 insurance customers. In the Americas, Australia and Europe, for the individual insurance provider analysis, we included only companies for which we received at least 200 valid responses.
How do insurance companies segment their customers?
These simple but powerful conditional statements can help an insurance company segment its customers according to unique and specific criteria. For example, an insurance company might have the following rule: if a customer is under 30 years old, then offer them a 10% discount.