What is apple's current marketing strategy

Apple Keeps Its Product Presentation and Marketing Simple Apple follows the philosophy of simple is better through their products, they don't overwhelm their targeted customers with too many choices, options or even parameters.

Which strategy does Apple company use?

Apple business strategy consists of the following four elements: Focus on product design and functionality. Strengthening Apple's ecosystem. Improving consumer service experience.

What is current marketing strategy?

A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

Why is Apple's marketing strategy so effective?

Apple's Marketing is Built on Simplicity\n\n That's how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects. They know the product will sell itself without relying on pomp and circumstance.