What is an example of a second party?
One example of second-party data is the data media publishers sell to advertisers. Another example is a grocery store selling its customer loyalty data to a credit card company.
What are second parties?
Second party data is data that is shared or sold by one company with another company, where these two companies know and trust each other; Third party data is data collected by companies that don't have a direct relationship with the buying party, and can be bought at an online third party data marketplace.
What is a second party vs third party?
In commerce, a "third-party source" means a supplier (or service provider) who is not directly controlled by either the seller (first party) nor the customer/buyer (second party) in a business transaction.
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