What is cost per estimated ad recall lift

Estimated ad recall lift (people) rate is the estimated incremental number of people who recall your ad divided by the number of people your ad reached. Cost per estimated ad recall lift (people) is the average cost per incremental person we estimate will recall seeing your ad if asked.

Is ad recall lift good?

Ad recall lift gives advertisers the potential to better understand how audience engagement on social media translates to a successful campaign. An increased understanding may allow advertisers to develop effective ads that best suit social media and increase brand awareness.

How are ad recall rates calculated?

Traditionally, ad recall has been measured by showing consumers ads and asking them questions about those ads later. Those questions can be as broad as Do you remember seeing this ad? and more specific, like Do you remember the product/brand this ad is for?

What does ad recall mean?

Ad recall is a metric used for advertising and marketing campaigns where brands can find out the impact of campaign messaging on their chosen target audience. The metric has been used in physical focus groups in the past, where participants are physically shown the ad and asked to respond to questions about it.

How do you calculate brand recall?

To calculate Brand Recall, simply divide the number of survey respondents who correctly identified or suggested your brand by the total number of survey respondents. Then multiply the result by 100 to convert it to a percentage.