Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally, consumers' awareness of the brand may ...
What do you mean by brand awareness?
Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally, consumers' awareness of the brand may include positive perceptions of the qualities that distinguish the product from its competition.
What is brand awareness example?
For example, if you see the Dunkin Donuts pink and orange letters up ahead, before even making out the words, you'd automatically recognize it as Dunkin Donuts. Brand awareness takes brand recognition a step further.
What are the 3 types of brand awareness?
There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance.
What is brand awareness and why is it important?
Brand awareness familiarizes the public with a product and differentiates it from competing brands. Businesses that maintain high levels of brand awareness are likely to generate more revenue because consumers are more likely to buy familiar brand names compared to unknown ones.