What is email marketing and why is it important

Simply put, email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.

What do you mean by email marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

What is the most important thing in email marketing?

1. Audience's Permission. The most important key in an email marketing campaign is to get the permission of the audience before contacting them. Members, who are not subscribed to your marketing emails, should NEVER be sent an email whatever the reasons.

Why email marketing is important in 2022?

You can reach more people with email. One of the benefits of email marketing is that it allows you to reach a more targeted audience. Email marketing gives you more control over what kinds of information you are sending out and when it will be sent. You can stay in touch with both current and potential clients.