What is estimated ad recall lift facebook

The estimated ad recall lift (people) metric shows how many people we estimate would remember seeing your ad if we asked them within two days. The ad recall lift optimization delivers your ad to the people we estimate would remember seeing your ad if we asked them within two days.

What is a good ad recall lift rate Facebook?

Ad Recall Lift Rate Results\n\n Our Ad Recall Lift Rate reported by Facebook averaged around 18% (after a few weeks of optimization of course) which is very high based on the research that we have seen and the type of creative that we were using.

What is a good estimated ad recall?

We've found that 6% is a good benchmark to measure performance against. You can also measure against the ad recall rate of your brand social posts to see which are "sticking" better. Cons: It's not very flexible. For example, Facebook asks an exposed control audience if they remember seeing ads for a particular brand.

What is average ad recall lift?

What's a 'good' estimated ad recall lift rate? Common ad recall lift rates are about 9%, and most campaigns fall between 4% and 17%, according to Facebook information.

What does ad recall mean?

Ad recall is a metric used for advertising and marketing campaigns where brands can find out the impact of campaign messaging on their chosen target audience. The metric has been used in physical focus groups in the past, where participants are physically shown the ad and asked to respond to questions about it.