How is Google Analytics used in digital marketing?
Google Analytics for marketers\n\n Audience helps you explore who your customers are, including information such as demographics, location, retention, and device technology. With these metrics, you can interpret the impact of your marketing efforts on various user segments.
What are examples of Google Analytics?
Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content and products are performing relative to user engagement. This tool collects data and sorts it into useful information.
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