What is hard bounce in email marketing?
A hard bounce indicates a permanent reason an email cannot be delivered. In most cases, bounced email addresses are cleaned from your audience automatically and immediately. Cleaned addresses will be excluded from all future campaign sends. Here are some common reasons an email may hard bounce.
How do you explain the difference between hard and soft bounces?
A hard bounce means there are permanent reasons why the email wasn't delivered. A soft bounce means there was a temporary issue affecting the email's delivery. You can take certain key measures to reduce your email bounce rate.
What does it mean by soft bounce?
Soft bounces can occur when the recipient's mailbox is full; the receiving server is down or swamped with messages; the message size is too large; the recipient's settings don't allow for an email from the sender; suspicious or spammy content has been detected; and many more reasons.
Why do emails bounce soft?
A soft bounce means that the email address was valid and the email message reached the recipient's mail server. However, common reasons it bounced back include: The mailbox was full (the user is over their quota) The server was down.
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