What is an example of analytical CRM?
Analytical CRM platforms use OLAP to filter data and evaluate it from various viewpoints. For example, you can choose to only display sales from the previous quarter or sales of a certain product for the last six months. OLAP is the process used for sales forecasting, financial reporting, budgeting, and trend analysis.
What is an analytical CRM?
CRM (customer relationship management) analytics comprises all of the programming that analyzes data about customers and presents it to an organization to help facilitate and streamline better business decisions. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining.
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