What is local SEO and 5 reasons why it's important?
Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google's Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.
Why are local SEO services important?
With local SEO you're boosting your brand credibility by generating potential leads and sales. 75% of users never go further than the first page on Google. It means that focusing on people that are already interested in what you're selling can bring you massive awareness and visibility online.
Who benefits from local SEO and why?
Local SEO increases your website's rankings in the search results and in the local pack. It receives the highest conversion levels of all local advertising channels. It increases your online visibility, especially to neighbouring customers.