What is short-term and long term in marketing?
Short-term marketing strategy is a tactical approach to meet goals that are just on the horizon. Your short-term business goals build into your long-term marketing strategy, and help you accomplish those big picture, long-term marketing goals in the long run.
How long is long term marketing?
What is Long-Term Marketing? Long-term marketing involves looking at the bigger picture, which usually entails looking forward six months, a year, or even longer. It's a consistent strategy that includes your short-term wins.
Why is long term marketing important?
The same way you have to put in effort over a prolonged period at the gym to bulk up, long-term brand marketing builds up your brand slowly, and builds both trust and relationships with your audience. While this takes time, the effects compound, creating a stronger, fitter and more capable business.