Market analysis is a detailed assessment of your business's target market and competitive landscape within a specific industry. This analysis lets you project the success you can expect when you introduce your brand and its products to consumers within the market.
What is market analysis and examples?
What is a market analysis? A market analysis is a thorough assessment of a market within a specific industry. You will study the dynamics of your market, such as volume and value, potential customer segments, buying patterns, competition, and other important factors.
What is market analysis in business plan example?
Your market analysis should include an overview of your industry, a look at your target market, an analysis of your competition, your own projections for your business, and any regulations you'll need to comply with.
What should a market analysis include?
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.