Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs.
What is market research examples?
An example of market research is conducting an online search on a particular topic and making note of the most recent data published on that topic. Other examples of secondary market research include: Reading trade journals. Contacting trade organizations and asking specific questions about a topic.
What are the 4 types of marketing research?
Why Do Market Research? Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach.
What is the main purpose of market research?
There are three types of market research-exploratory, descriptive, and causal.