What is market trends in marketing plan

Market trend analysis needn't be as scary as it sounds. It's simply the comparison of industry data over a set time period, designed to recognise any consistent trends or results that could be used to map your business strategy – aligning it with the general direction of your industry.

What is the meaning of market trends?

Definition English: A market trend is a tendency of financial markets to move in a particular direction over time. [1] These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames.

What is a market trend example?

There are three main types of trends: short-, intermediate- and long-term. A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.

What are the 3 types of market trends?

Trend analysis can improve your business by helping you identify areas with your organisation that are doing well, as well as areas that are not doing well. In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business.