Furthermore, market-driven strategies explain how SMEs with strategic market resources such as market orientation, competitive intensity and technological dynamic capacity can constantly evolve, improve and compete strategically for attractive markets, develop goods and services that meet the target customers' needs ...
What is meant by market driven strategy?
A Firm's policy or strategy guided by market trends and customer needs instead of the firm's productive capacity or current products. (BusinessDictionary.com ) Using market knowledge to determine the corporate strategy of an organization.
What is the meaning of market strategy and why is it important?
A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.