What is an example of using a likeness in endorsements

In most states, you can be sued for using someone else's name, likeness, or other personal attributes without permission for an exploitative purpose.

What does it mean to use someone's likeness?

Using the name of likeness of another occurs when a business or individual uses someone's name, photograph, or other defining attributes or likeness for commercial purposes, such as advertising or other promotional activities.

What are likeness rights?

The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.

What does it mean to sell your likeness?

This ordinarily means using the plaintiff's name or likeness in advertising or promoting your goods or services, or placing the plaintiff's name or likeness on or in products or services you sell to the public.

What is likeness approval?

Artist shall have the right to approve one hundred percent (100%) of all non-photographic likenesses (and an absolute right to approve all caricatures) of Artist for use in connection with Producer's advertising and/or exploitation of the Picture.