Relative Brand Lift

Relative brand lift The difference in positive responses to brand or product surveys between users who saw your ads, versus users who were withheld from seeing your ads. This difference is then divided by the number of positive responses from the group of users who didn't see your ads.

What is brand lift in marketing?

Brand lift surveys typically use two sample groups — one with respondents who have seen your ad and one control group that has not. By comparing the two groups' responses, you can determine your ad's effect on your key brand metrics.

What is a brand lift test?

Brand Lift is a kind of lift test where you can use brand polling and other brand awareness measurement to help understand the true value of your Meta advertising and how well it performs independent of your other marketing efforts.

How do you calculate brand lift?

Brand lift percent is calculated by first dividing the number of desired responses from the total number of responses in the test and control groups. Then, subtract the control group percentage from the test group percentage to get brand lift percent.

How is lift measured in brand awareness?

How is brand lift measured? Brand lift is measured with brand lift studies. These studies measure brand lift by analyzing organic search traffic and using surveys to receive direct consumer feedback regarding a brand's harder-to-hit metrics.