7 jui. 2005 · The concept of Integrated Marketing Communications presented will lead into the two major tools, advertising and public relations. The role ...
What role does public relations play in marketing?
PR helps establish and maintain a good public image and reputation of companies. It also helps to manage any negative publicity that companies may face. PR can be used for various purposes, such as: improving, building, and protecting brand reputation.
What are the four roles of public relations?
Public relations is a business function and administrative tool that serves to establish mutual communication, understanding, acceptance, trust and cooperation between an organization and its target groups and to make this environment permanent.