What are the roles of strategic marketing management in an organization?
Strategic marketing helps to fix products and services at the correct price based on information that is collected through market research. Through strategic marketing, organisations get to make the optimum utilisation of their available resources and market according to the organisation's target and goals.
What are the 6 roles of marketing?
The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. These marketing functions involve the activities that focus on understanding customers and making available the products they want.
What is the role of marketing in organizational performance?
Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. It gives us the confidence to want to try a new product in the market as opposed to situations where the products enter the market without publicity.