Rule of 100

The age-old rule of 100 is a concept that places every saver into a generic one-size-fits-all approach to 'retirement planning. ' The rule states: Beginning with 100, subtract your age – this number gives you the percentage of your money that should be invested in stocks (equities) within your portfolio.

What is the rule of 100 in investing?

For years, a commonly cited rule of thumb has helped simplify asset allocation. According to this principle, individuals should hold a percentage of stocks equal to 100 minus their age. So, for a typical 60-year-old, 40% of the portfolio should be equities.

What is the rule of 100 in marketing?

The Rule of 120 (previously known as the Rule of 100) says that subtracting your age from 120 will give you an idea of the weight percentage for equities in your portfolio. The remaining percentage should be in more conservative, fixed-income products like bonds.

What is the rule of 120?

There are different rules of thumb you can follow when deciding how to divvy up your assets, and a popular one is the rule of 110. It states that to figure out how much of your portfolio should be in stocks, subtract your age from 110.