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Scope of digital marketing in India 2022


In an annual forecast from GroupM, digital is going to overtake television in 2022. Ads spend in India are estimated to be ₹107,987 crores this year. In 2021, the ads spend was ₹88,334 crores, according to Business Standard. Now, the expenditure on digital is estimated to reach ₹48,603 crores in 2022.

Is digital marketing a good career option in 2022?

Career Outlook for Digital Marketers\n\n In fact, 77.4% of businesses are now investing in website optimization and 69% in digital media. The future looks bright for digital marketers as increasing competition among data-driven businesses contributes to a growing demand for skilled professionals in the field.

Is digital marketing profitable in 2022?

Digital marketing is profitable because it yields a high ROI (return on investment) and has increased scope and reach of audience. And, yet for a modest budget, companies can get a pulse on the effectiveness of their sales strategies through digital marketing metrics.

Is digital marketing a good business to start in 2022?

Digital marketing is crucial to the growth of any organization. Thus, they must make use of digital marketing regardless of the products they offer. Because let's face it, the whole world is going digital. Apart from business-oriented marketing, digital marketing for nonprofits is also a thing.




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[PDF] Digital Marketing in India - It's opportunity growth and progress

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[PDF] Indian Scenario and Digital Marketing

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[PDF] International Journal of Data and Network Science

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[PDF] Future and growth of digital marketing in India

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[PDF] Emerging Trends In Marketing Digital Marketing And Personalized

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