Segmentation Starbucks

The market segmentation of Starbucks is typically divided into four variables - demographic, geographic, behavioral, and psychographic.Geographic: Region: Latin America, US, Canada, Middle East, Europe, China, Africa, Asia, and the Pacific Region Density: Urban
Demographic: Age: 22-60 years old Gender: Male and Female Occupation: Professionals, employees, and students Life-cycle st...
Psychographic: Social Class: Middle and upper-class markets Lifestyle: reformer, aspirer, explorer, achiever, mainstreamer
Behavioral: Benefits sought: A place conducive for work, formal and informal meetings. Enjoying a premium quality coffee with a r...

What type of segmentation is Starbucks?

Behavioral

What is the behavioral segmentation of Starbucks?

Starbucks uses behavioral segmentation to target their regular morning customers with an incentive to get them back in for another purchase later in the day.

What are the 4 types of segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Why Starbucks is a psychographic segmentation?

Companies that use psychographic segmentation successfully. Starbucks is a big fan of psychographic segmentation, and this largely defines their relatability as a brand. For example, they have the, Non-coffee drinkers who still want to socialize (catered too by selling frappuccinos and sandwiches in-stores), and the.