SEM Specialist job description

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.

What does an SEM specialist do?

What is an SEM Specialist? An SEM specialist is a person with the understanding of search engine rankings required to devise a strategy that will bring a website to the top of both organic and paid search engine rankings.

What skills should you look for when hiring an SEM specialist?

An SEM specialist should have technical knowledge to come up with high-quality SEO and PPC strategies. They should know the ins and outs of Google Ads and related platforms that help launch campaigns, offer insight, and provide data.

How do I become a SEM specialist?

Most search engine marketing specialists earn a bachelor's degree in marketing, communications, business, or information technology before entering the field. One to three years of experience in online marketing is preferred, as is a proficiency in CSS, HTML, and other common programming languages.

What are SEM services?

SEM services (Search Engine Marketing) combine paid search and organic search for a holistic, results-driven approach that increases your visibility among popular search engines and web traffic.