SEO and SEM difference

The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. Both SEO and PPC are ways to market your business in search engines.

What is the difference between SEO & SEM?

SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.

Is Google a SEO or SEM?

SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.