Seo is a tactic not a strategy

An SEO strategy is your overarching, long-term plan to achieve business goals; SEO tactics are the tangible steps you take to execute your strategy. Let's take a deeper dive into the differences between curating your SEO strategy and developing tactics to harness your desired business objectives and goals.

Is SEO a channel or tactic?

SEO is more than a sales channel, it's the engine for your marketing strategy. Leverage SEO insights to inform your business strategy and set marketing goals. SEO fortifies brand reputation by controlling more search real estate and protecting your brand from potential threats.

Is tactic same as strategy?

Definition of tactics\n\n While strategy is the action plan that takes you where you want to go, the tactics are the individual steps and actions that will get you there. In a business context, this means the specific actions teams take to implement the initiatives outlined in the strategy.

Is marketing a strategy or tactic?

Marketing strategy defines priority markets, audiences and products. This is where Segmentation, Targeting and Positioning fits. Tactics will involve devising the best way to communicate these to audiences but typically won't involve a strategic review of which are the best audiences or product/market fit.

Which tactic is marketing strategy?

Marketing tactics are the actual strategic actions that direct product research and development, pricing, distribution, promotion, packaging, and positioning to influence specific marketing goals. Marketing tactics are high-level concepts that direct content creation. Content types are not tactics.