How do you structure a SEO team?
Some organizations divide their SEO team, placing one or two experts with various product teams, possibly while using an SEO management team as a central hub. This works especially well for large websites, where diverse teams work on the placement of different products onto one or multiple sites.
Where should SEO sit in the org?
An SEO project often has many stakeholders: the tech SEO, the SEO strategist, the content manager, the outreach manager, etc. These stakeholders must practice good communication and ensure everyone knows what their team members are doing.
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