In 2021, most of the car buyers in the United States self-identified as white. This included both the new and used car markets, where this ethnic group made up over four-fifths of the buyers. Contrastingly, respondents self-identifying as Hispanic made up 12 percent of the new car buyers.
What demographic buys the most cars?
Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers purchase 62% of new cars in the US.