What is sales burnout?
Sales burnout has been described as frustration or disillusionment with your work which leads to physical, emotional, and mental exhaustion.
Why do salespeople burn out?
Many sales reps suffer burnout as they succumb to the challenges that come with the job — including competing priorities, high workloads, high stress, high pressure, and long hours. Unresolved burnout often leads to high rates of turnover among salespeople, almost 35% according to studies.
How do you fight burnout in sales?
Encourage open conversations about burnout. Even the best sales reps wake up some days and just simply aren't feeling it that day. Encourage breaks. Encourage mental health days. Don't make reps afraid to admit they're burned out, and let them alleviate it in their own way.