There are five types of performance marketing that agencies and advertisers use to drive traffic:
- Banner (Display) Ads. If you've been online, you've probably seen plenty of display ads recently. ...
- Native Advertising. ...
- Content Marketing. ...
- Social Media. ...
- Search Engine Marketing (SEM)
Performance marketing consists of four groups: retailers or merchants; affiliates or publishers; affiliate networks and third-party tracking platforms; and affiliate managers or OPMs (outsourced program management).