The 20%-25% Profit-Taking Rule in Action
View the chart markups below to see how — and why — you want to take most profits once a stock is up 20%-25% from its most recent buy point.
Investors might sell a stock if it's determined that other opportunities can earn a greater return. If an investor holds onto an underperforming stock or is lagging the overall market, it may be time to sell that stock and put the money to work in another investment.