Can Paying for Google Ads Improve My Search Ranking? The simple answer is, no. Paying for Google Search ads may put you at the top of the page, but that doesn't improve your organic search rankings.
The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then "bid" (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called "pay-per-click".