1996 – Warren Buffett purchases outstanding GEICO stock, making GEICO a subsidiary of Berkshire Hathaway, Inc. 1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign.
1996 – Warren Buffett purchases outstanding GEICO stock, making GEICO a subsidiary of Berkshire Hathaway, Inc. 1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark.