What are the advantages of social media marketing?
- Social media marketing strategies were identified to have several advantages e.g., sharing information is faster, and social media boost social interaction between users as mentioned by Chen (2014).
What are the most popular social media platforms today?
- There are many social media platforms that are available today but the study considered some of the most used. And based on the 100 respondents, 67% of them used Facebook the most, 8.20% Instagram, 6.20% Twitter, 17.5% Youtube and only 1% who used other social media platform (see Appendix 1).
How do psychologists use social media?
- To take advantage of the new opportunities afforded by social media, many organizations employing psychologists encourage them to interact with the public using Facebook pages, Twitter accounts, Instagram, and other social media tools. Psychologists working in private practice often use social media in similar ways.
What are the pros and cons of social media?
- Social media is media for social interaction as a superset beyond social communication. There are pros and cons to the use of social media. One most important advantage is the online sharing of knowledge and information among the different groups of people.
With Facebook, users can not only post comments and photos, but they can also look through their local news feeds, create live videos, make an event plan, send messages to friends, ask for recommendations, and buy or sell items. Facebook also tends to have a wider audience than most social media sites.