A consumer behavior model is a theoretical framework for explaining why and how customers make purchasing decisions.
The goal of consumer behavior models is to outline a predictable map of customer decisions up until conversion, thus helping you steer every stage of the buyer's journey.
Consumer behavior models are theories that identify consumers' behavior patterns and explain why or how they make purchasing decisions.
Buyer behavior includes factors such as their personal beliefs, interests, education, background and goals.
I will examine four types of consumer model viewpoints here (1) the economic view, (2) the cognitive view, (3) the emotional view & (4) the passive view.