eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable.
In a nutshell, this chapter offers an overview of digital marketing and its strategies for an active and effective Web presence. Content may be subject to copyright. PDF | This chapter provides a technical outline of the basics of online marketing.
... Taiminen & Karjaluoto (2015), Described digital marketing as an application based on digital technologies that form digital channels to market and to achieve organisational goals through the meeting customer needs better than what competitors are providing.