Models and Methods in Social Network Analysis presents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s.
Frontmatter/Prelims Models and Methods in Social Network Analysis Models and Methods in Social Network Analysispresents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s.
The value of a social network approach is the ability to ask and answer questions that are not available to other methods. Network methods focus on the patterns of relationships in contrast to the volumes of individuals.
Another unique characteristic of social network analysis is the focus on metrics that describe a group of users in a connected component. On the Edges worksheet, an edge is the unit of analysis. On the Vertices worksheet, the vertex (the user) is the unit of analysis. In the Overall Metrics worksheet, the entire network is the unit of analysis.