We have created and agreed a transformation roadmap that will maximise impact by identifying the priority customer experiences and journeys that will underpin our approach to transforming our customer experience. We recognise that most transformations fail due to a lack of attention to the human impact of change.
An inclusive and collaborative ecosystem, with feedback loops, frequent townhall meets, and KPI tracking, are some of the tried-and-tested techniques that can help businesses attain better results. It is crucial for the modernization roadmap to include practices that enable an organization’s workforce embrace and contribute to change.
The PA transformation program is aptly referred to as the Army Transformation Roadmap (ATR). The primary purpose of the ATR is to transform the PA into a better, more dynamic, more responsive, more capable, and more professional Army committed to its mandate of serving the people and securing the land.