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Apple Identity Guidelines

What is Apple's identity?
The Apple identity is a seal of approval and a promise of excellence.
When you are authorized or certified in your area of business or expertise, you also represent Apple.
By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength.
What is the Apple style guide?
The Apple Style guide provides guidelines to help maintain a consistent voice in Apple materials, including documentation, reference materials, training, and user interfaces.
To explore the Apple Style Guide, click Table of Contents at the top of the page, or enter a word or phrase in the search field.
What is the Apple brand personality?
The Apple Brand Personality
Apple's brand personality is about liberation; passion; hopes and dreams; innovation and imagination; it's about giving power to the people through aesthetic technology.
It is also about simplicity and decluttering people's lives.
Make sure you use Apple product photos at the size provided.
Do not enlarge them.
The photos should appear crisp and clearly legible.
All headlines and body copy on your website that refer to Apple or to any Apple product should be formatted in a manner that is consistent with your company's identity.

What is Apple's identity?